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SHISEIDO

Urban Environment UV Protection Cream Plus

Protecting skin from harmful external factors is the key to keeping skin... looking both healthy and beautiful. Extensive research shows that daily UV ray exposure is the main cause of photo-aging, including wrinkles and dark spots. It also compromises the condition of skin cells and the immune system. UVA rays, which are long in wavelength, can penetrate through glass windows and can cause damage to skin even when indoors. Furthermore, daily temperature and humidity changes in the environment, as well as invisible oxidative pollutants in the air, can also impair skin's natural beauty. Shiseido's Multi-Defense Sun Protection System provides optimally-balanced UVA and UVB protection to help prevent cell damage* and oxidation,* a critical factor in the breakdown of skin's support structures. The lasting moisturizing benefits and smooth textures provide a pleasant suncare experience that you can enjoy everyday. *in vitro tests SPF (Sun Protection Factor) shows the level of protection from sunburn caused mostly by UVB rays. A higher number equals higher protection. UVA appears on products that follow the recommendations by the European Commission for the efficacy and claims of sunscreen products. This mark indicates that the UVA protection factor is at least one-third as strong as the UVB protection factor. UVA rays cause photo-aging, while UVB rays cause sunburn. More

Details

Item No. 1011441620

Variations

  • Size

  • 50ml

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Product Actions

How To: Suncare

  1. Shake bottle
  2. Apply generously to exposed skin
  3. Rub in well for thorough coverage

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