Built Around You
Choose Your Lifestyle:
Perfect for daily use, the newest
SHISEIDO innovation, powered by
Sun Dual Care™, offers the dual
benefit of UV protection and hydration.
SHISEIDO’s active series is made
to handle any sport or outdoor activity
you throw at it with SynchroShield™
technology that strengthens its protective
veil in higher heat and water contact.
Perfect for daily sports like jogging
or everyday applying, SHISEIDO offers
powerful protection while giving skin
a natural, lustrous, and contoured look
for long wear in the sun and during
SHISEIDO is driven to create
breakthroughs in suncare
such as Sun Dual
Care™ with the
power to protect from UV
beautify your skin with sunlight.
Block and Boost
It’s not just a sunscreen.
It’s sun-powered skincare.
Inspired by the sun's natural power to help plants
absorb nutrients through
sunlight, Sun Dual Care™
helps protect from UV rays and turns a portion
sunlight into Beauty Beams. This skincare benefit
is powered by the new
Spirulina Energy Essence,
ingredients derived from an ancient blue-green
that has thrived in lakes for over 3 billion
years with its unique photosynthetic
Skincare meets suncare in
with dual benefits
Sun Dual Care™
The Best Suncare Questions
You’re Probably not Asking.
- Why does SPF matter?
“SPF” stands for sun protection factor which
indicates how effectively the sunscreen protects
skin from UVB rays which causes redness and
inflammation of the skin in a short time.
The number indicates how long the inflammation
caused by UVB rays can be prevented
to when nothing is applied, and the larger the
number, the higher the protective
UVB rays. In 1980 SHISEIDO Sunscreen became
the first company in Japan
to label SPF on their
“SHISEIDO Sunscreen” displays an SPF number.
The 1st company in Japan to do so.
- Does the way I apply sunscreen
Yes, any part of skin exposed without protection
is susceptible to being burned, so careful
and constant application is important. Make sure
you apply the right format for conditions
(waterproof for water activities).
The recommended amount is to apply one ounce
the entire body and a coin sized dollop for
the face, and reapply every 2 hours or post‑swim.
And as sun rays can reach you from all directions,
not just straight down from the sky,
developed SuperVeil-UV 360™ technology to give
your skin consistent,
complete, UV skin protection
from all directional angles.
- Can sunscreen replace my
Sunscreen can help prevent wrinkles, dark
spots, and uneven skin tone, and multiple signs
of aging skin caused by UV rays. However,
to achieve the most out of any skincare routine,
SHISEIDO recommends a dual process designed
to both defend the skin from the elements
revitalize the skin to address visible concerns.
As the #1 in Sun Protection* for Face and Body,
learn how SHISEIDO is pushing suncare
innovation to not only protect your skin but
beautify it as well through application. Learn
in our Defend and Regenerate section.
*Source: The NPD Group/U.S. Prestige Beauty Department/Specialty, Skincare Total Sun Brand Sales, January-December 2019
- How can skin feel smooth,
strengthened, and hydrated?
Exposure of unprotected skin to sunlight can
cause skin to dry and quickly chap. And over
time daily exposure to sunlight while unprotected
can compound causing skin to weaken.
it’s great to look for a sunscreen with moisturizing
properties, like the NEW Sun
Dual Care™ product
to keep your skin nourished and UV protected.
To build more resilient skin after damage from sun
and pollutants, consider the daily
SHISEIDO’S ULTIMUNE with the Lifeblood™, Power
of Science. ULTIMUNE
works to strengthen skin’s
natural defenses and help build resilient, radiant
skin with benefits that can be felt
within 3 days. Learn more at the Ultimune page.
As the sun can dehydrate your skin,
a good sunscreen
moisturizing care to replenish it and lead
to healthier looking skin. With daily applied
with Sun Dual Care™ can
not only leave your skin
can fit into your beauty routine to achieve
healthy vibrant skin. With Spirulina Energy
over time can help target
areas that cause signs of aging.
Pair with other skincare products like
Power Infusing Concentrate
for a complete skincare
ULTIMUNE works to boost skin’s natural
defense to strengthen the skin barrier
firmer, more resilient skin.
As the top-runner in suncare technology,
SHISEIDO is committed
you with smart solutions to feel confident
and the impact on the environment.
The three focuses are: smart
for better skin protection, smart packaging
carbon footprint, and smart
action for protecting our oceans.
Customers can learn more about SHISEIDO’s
by visiting the sustainable
business actions page.